Twofold Media was engaged to deliver a PR lifestyle campaign and launch event for LA-based fashion house ANINE BING
to celebrate the opening of their first Melbourne store on Wednesday 22nd March 2023.

ANINE BING dazzled Toorak as the brand unveiled it’s second Australian flagship to some of Victoria’s most influential talent and media, while showcasing the 125 square-meter space housed with a wide assortment of the label’s signature pieces.

The campaign included event production and execution, guestlist management and distribution, influencer dressing, media relations - securing 4x media interviews with AFR, SMH, Harper’s Bazaar and Broadsheet and creation and distribution of media alert post event. All images and press related materials were individually shared with the guest list and social and
media coverage.

September 2023, Twofold Media was engaged to deliver local PR for ANINE BING in announcing international Icon Kate Moss as the face of ANINE BING Fall / Winter 2023 campaign.