ARIA AWARDS 2024
Australian Music’s night of nights, the 38th Annual ARIA AWARDS 2024 celebrated the best of the best in homegrown music across 29 categories on Wednesday, 20 November.
Broadcast live on YouTube, Stan and Nine Network, with additional key sponsors including – DNSW, Specsavers, 1800, AMEX and many more.
With over eight independent media announcements from March 2024 to November 2024 - the campaign achieved:
Winners Coverage:
Mentions: 1.67K - YoY Increase of 501 mentions
Potential Reach: 51.9M - YoY Increase of 31.8M in reach
ASR: 28.47M - YoY Increase of 8.5M in ASR
2024 Entire Campaign:
Mentions: 6.85K - YoY increase of 2.96K
Potential Reach: 165M - YoY Increase of 49M in reach
ASR: 109.7M - YoY Increase of 46M in ASR
scope
Full-scale PR and TV-first consumer communications strategy for the 2024 ARIA Awards.
• Red Carpet Management
• Media Relations and Press Office
• Event and Sponsor Integration
• Artist, Influencer and Talent Engagement
