ARIA AWARDS 2024

Australia’s biggest night in music returned in full force for the 38th Annual ARIA Awards, celebrating the very best in Australian music across 29 categories.

Twofold Media was engaged to lead integrated communications, campaign amplification, press strategy and red carpet management for the ARIA Awards. Delivering a year-long media rollout that captured cultural attention and ensured sustained momentum from March to November.

With a focus on elevating cultural relevance, Twofold Media executed a multi-phase PR campaign spanning over eight independent media moments, carefully curated to build hype, spotlight nominees and talent, and drive tune-in across traditional, digital, and broadcast platforms.

Through strategic media placements, talent profiling, news announcements and sponsor alignment, the campaign positioned the ARIA Awards as not just a night of celebration - but a year-defining moment in Australian pop culture.

Winners Coverage:

Mentions: 1.67K - YoY Increase of 501 mentions 

Potential Reach: 51.9M  - YoY Increase of 31.8M in reach

ASR: 28.47M - YoY Increase of 8.5M in ASR

2024 Campaign: 

Mentions: 6.85K -  YoY increase of 2.96K

Potential Reach: 165M - YoY Increase of 49M in reach

ASR: 109.7M - YoY Increase of 46M  in ASR