kivari

Twofold Media partnered with Australian fashion house KIVARI to launch their flagship Melbourne boutique at Chadstone – The Fashion Capital.

To bring the brand’s story to life, we developed and executed a bespoke PR and communications strategy that seamlessly integrated media relations, influencer engagement, and event production to build strong momentum across both earned and social channels.

To celebrate the launch, Twofold curated an intimate in-store and dining experience for 20 VIP guests - including key talent, digital tastemakers, and top-tier media. The experience invited guests to step into the world of KIVARI, previewing the latest Odyssey Collection, while taking part in a live colour theory session with stylist Elliot Garnaut, and a brand storytelling Q&A with founder Kiki.

Drawing inspiration from Kiki’s travels through the Greek Islands, the event’s design and sensory details paid homage to the collection’s vision - earthy textures, sun-bleached tones, and escapist elegance.

From creative direction to guest list curation and post-event coverage, the launch cemented KIVARI’s position as a leading name in elevated, feminine design with a refined brand presence in the Melbourne market.