In December 2024, Live Nation’s summer program, On The Steps, returned for a fortnight of curated outdoor concerts taking place on the city’s most spectacular outdoor stage, the Sydney Opera House Forecourt.

Bringing together global music fans for nine unforgettable evenings of world-class entertainment, this year’s lineup showcased an electric display of Australia’s most celebrated talent performing alongside top-tier international artists, across a diverse range of genres and styles.

 Key Objectives:

1. Raise awareness for On The Steps return

2. Drive ticket sales

Results:

• 24.4 Million in reach

• 52 Pieces of coverage

• 50,000+ attendees