PANDORA

Twofold Media proudly partnered with Pandora to deliver comprehensive PR and event support during Australian Fashion Week 2024.

As the inaugural presenting partner and Official Jewellery Partner of AFW, Pandora made a significant mark, and Twofold Media collaborated alongside their in-house PR team in crafting and executing their PR strategy.

This included talent and influencer engagement, Pandora sponsored runways including Michael Lo Sordo show and Pandora AFW show, as well as the successful launch of Pandora’s ESSENCE Collection.

The launch event, held at an elegant private residence in Vaucluse, Sydney, welcomed 100 VIP guests, including key media and influencers. The event’s design reflected the natural, fluid aesthetic of the ESSENCE Collection, creating a seamless connection between the collection’s theme and the experience.