PANDORA

Twofold Media was engaged by Pandora to execute a comprehensive PR lifestyle campaign and event launch for the debut of their new Pandora Essence Collection at Australian Fashion Week 2024. The official jewellery partner of Australian fashion week put on a show to illuminate the new collection. It is defined by organic contours and Nordic-inspired sculptural shapes, marks a significant evolution for Pandora, embracing fluid lines and a new design aesthetic.

 Twofold Media collaborated with Pandora for the launch event, which took place at a private residence in Vaucluse, Sydney. Hosting 100 VIP guests, including media and influencers, the event seamlessly connected with nature, aligning with the collection’s natural, free-flowing theme.