About

TWOfold media:

adjective twice

as greator as

numerous; double.

With over 15 years of publicity, events, and talent management, Lucy Nettlefold is a dynamic force in the Entertainment, Music, Fashion & Lifestyle, and live events industries.

As the Founder & Director of Twofold Media, she has built a specialist agency that delivers high-impact PR, brand events, activations, and talent-driven content, shaping some of the most culturally defining moments on the global stage.

Lucy's career spans major media networks, global brand campaigns, and high-profile live events, giving her an unmatched ability to bridge the gap between brands, talent, and audiences. She has worked with leading brands and names across music, TV & film, fashion and lifestyle, and sport managing brand campaigns and launches, red carpets, and strategic partnerships that drive impact and visibility.

Known for her strategic thinking, deep industry relationships, and ability to execute at the highest level, Lucy and the Twofold Media team continue to push boundaries - bringing creativity, precision, and cultural relevance to every client.

OUR STORY

Twofold Media is a consultancy that specialises in the entertainment and lifestyle industries with a fresh and effective approach to Publicity, Talent and Content.

With the flexibility to work as an extension of your team or on a project basis, Twofold Media offers a nimble and competent solution for the full spectrum of media needs. Twofold Media’s dynamic strategy amplifies your message by driving maximum exposure across multiple platforms and hitting all the touchpoints of your target audience.

Twofold Media specialises in delivering a 360-degree communication strategy that cuts through the saturated entertainment and lifestyle landscape.

With an extensive understanding of both the local and international production process and talent requirements, Lucy ensures that the representation of both the client and brand is a priority from the outset and beyond.

Since launching Twofold Media, Lucy has delivered global communications for Afterpay Australia and Afterpay USA with current and former client list including ANINE BING, Australian Turf Club, Australian Fashion Week, ARIA Awards, BINGE, Instagram, POLITIX and The Fullerton Hotel - Sydney as well as local Australian start-ups including PUBLIC Hospitality Group (The Strand Hotel, Oxford House), Swysh, Australian Woman’s Film Festival and more.